“Our 2024 trends saw people rejecting perfection, discarding outdated dating timelines, and valuing emotional vulnerability and shared values. Looking ahead, 2025 is expected to be a transitional year: expectations are changing, with nearly 2 in 3 (64%) women respondents getting clear about what they want and need, and refusing to settle for less.
Survey results indicate that in 2024, 87% of Bumble members are thriving in their dating lives—connecting with new people, boosting their confidence, and honing in on what they really want in a partner. As we move into 2025, our research shows that singles are also focused on romance, transparency, and relying on their social circles to help them navigate the dating landscape. We’re seeing women confidently saying what they want and drawing their lines.”